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GEO

What we learn automating processes, shipping products and making them visible on Google and inside AI answer engines. Methods, numbers and the mistakes to avoid.

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GEO 8 min read

GEO for a Swiss SME: the first five fixes

A diagnostic method, five concrete GEO fixes ranked by impact and timeline, and when this work is not the priority for a Swiss SME.
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GEO 8 min read

What an AI Says When You Search for an Accounting Firm in Geneva

A firm can rank first on Google and be absent from a ChatGPT answer about Geneva accounting firms, or the opposite. What comparable-market studies show, and how to test your own visibility.
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GEO 8 min read

How to Write a Page AI Engines Actually Cite

A page can rank well on Google and still stay invisible in ChatGPT or AI Overviews if none of its paragraphs can stand alone. Structure, factual density and a six-step method for writing citable pages.
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GEO 8 min read

AI Overviews: Why Your Traffic Drops While Rankings Hold

Stable rankings, falling clicks. That is not a tracking bug or a penalty. How to diagnose the AI Overviews decoupling, and what actually works next.
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GEO 9 min read

GEO vs SEO: What Changes and What Does Not

SEO ranks you inside a list of results, GEO gets you quoted inside an answer already written. What changes between the two disciplines, what stays the same, and seven steps to align them without a rebuild.
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GEO 9 min read

How ChatGPT Chooses Its Sources: What We Actually Know

Ranking well on Google is not enough. Here is how ChatGPT sorts your questions, fetches its sources, and, more often than not, ends up citing no one at all.
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GEO 8 min read

Server-Side Rendering and AI Crawlers: The JavaScript Trap

Google executes your JavaScript, ChatGPT does not. GPTBot, ClaudeBot, and PerplexityBot only read the raw HTML the server returns: JavaScript content can stay invisible to them, even while ranking well on Google. How to check and fix it.
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GEO 8 min read

Measuring AI Search Visibility: A Practical Tracking Method

Ranking third on Google says nothing about what ChatGPT tells a prospect. Here is the method and the sheet to track your AI visibility, month after month.
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GEO 8 min read

Which Schema.org Types Actually Matter for AI Answer Engines

Rich results and AI citation follow different rules. The decision table for which Schema.org types matter to ChatGPT, Perplexity and Claude, with a JSON-LD example and a five-step method.
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GEO 8 min read

GPTBot, ClaudeBot, PerplexityBot: Block or Allow?

GPTBot protects training, OAI-SearchBot feeds ChatGPT answers: mixing them up loses visibility without gaining protection. Here is how to decide, crawler by crawler, with a working robots.txt configuration.
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GEO 8 min read

llms.txt: a practical guide and its real limits in 2026

A well made llms.txt takes an hour to write. Here is how to structure one, a real example, and the 2026 data that honestly shows what it changes and what it does not.
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GEO 8 min readFeatured

GEO: getting cited by ChatGPT, Perplexity and AI Overviews

A share of searches no longer ends in a click. Here is how answer engines pick their sources, the six levers worth pulling, and how to measure progress without paid tooling.