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What we learn automating processes, shipping products and making them visible on Google and inside AI answer engines. Methods, numbers and the mistakes to avoid.

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Product 8 min read

What AI Does Not Speed Up in a Software Project

AI speeds up writing code, not the rest of a project. Six steps that do not compress, what serious measurements say, and how to build an honest schedule.
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Product 10 min read

Fixed price or hourly billing: why we never bill by the hour

Time and materials or fixed price: who carries the risk, who benefits from going fast, and when a fixed price is a mistake. A comparison, a scoping method and five questions to ask before signing.
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Product 8 min read

2026 Tech Stack for a Swiss MVP: The Choices and Their Cost

Frontend, database, authentication, hosting: the most boring stack possible is usually the right one for an MVP. Our choices, the alternatives we skipped, and what each one actually costs in 2026.
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Product 8 min read

SEO in the Architecture: Building an MVP That Gets Found

SSR or CSR, URL structure, internal linking, AI crawlers: the architecture decisions that decide whether an MVP is ever found, on Google and inside answer engines, and when it is better not to worry about this yet.
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Product 7 min read

Shipping a product in 90 days: what AI changes, and what it does not

The figure sounds impressive, so it deserves taking apart. What AI genuinely accelerates in a project, what it leaves untouched, and the three client-side conditions for holding the pace.