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Blog · AI · Automation · SEO · GEO

AI, automation, SEO and GEO: notes from the field.

What we learn automating processes, shipping products and making them visible on Google and inside AI answer engines. Methods, numbers and the mistakes to avoid.

Five white folders in a row, only one of them red and sticking out: the client file that still lacks a document.
AI & dev 9 min read

Wealth advisors: track open files and chase missing documents

A wealth advisor carries dozens of files at different stages. Here is what can run alone in the follow-up and reminders, what stays your decision, and how to size the gain.
Matte 3D illustration on a light grey background: a white gate lets a row of grey cubes pass, and a single red cube stands out from the rest.
AI & dev 8 min read

Targeted alerts: only hear about what leaves the ordinary

Too many alerts are worse than none. How to choose what deserves a message, set thresholds, what AI adds, and when to install nothing at all.
An open white folder holds four grey cards, a fifth red card waits above the empty slot: the client file waiting to be completed.
AI & dev 9 min read

Wealth manager: from first meeting to a complete client file

Between the first meeting and a complete file, chasing and filing take weeks. Here is what can run on its own, what stays your decision, and how to put a number on the gain.
Matte 3D illustration on a light grey background: a white funnel filters grey sound ribbons and lets a single red cube fall into a tray.
AI & dev 8 min read

Summarising Customer Service Calls: One Week of Listening

Nobody replays five days of calls. Here is what an automatic summary surfaces in one week, the six-step flow, its limits, and when not to install it.
A stack of white folders folds into one large rounded white envelope marked with a single red tab, the one message of the morning.
AI & dev 8 min read

Daily summary: replace ten browser tabs with one morning message

Touring your tools takes time and gets skipped on busy days. See what a good morning summary contains, how to choose its figures and when to skip it altogether.
A stack of white sheets moves along a conveyor toward a tray, topped with a red stamp, the final sign-off step.
AI & dev 8 min read

Wealth manager: prepare client reports without losing evenings

A client report takes little time alone and a lot once multiplied. See what can be prepared automatically, what stays your commentary, and how to measure the gain.
A rounded white phone in front of a blank sheet, with a small red arc linking the voice to the document.
AI & dev 8 min read

Site reports dictated by voice: from voice memo to document

A report dictated on site replaces evening typing: the AI transcribes and structures, the person reviews and signs. Steps, limits, an error table and a test before you start.
A rounded white template frame over a blank sheet, with a red barrier stopping the document before it goes out.
AI & dev 8 min read

AI-generated quotes and contracts: the safeguards to set

An AI assembles a quote or contract from your templates; it decides neither the price nor the clauses. Here are seven safeguards, a table of roles and a test to run before launch.
White blocks of rising height supported by a grey ramp, the last block red: the close workload spread over time.
AI & dev 9 min read

Accounting firms: get through the close without data-entry overtime

The close crushes teams because everything arrives at once. Here is the four-phase calendar, what AI prepares, and when this is the wrong choice.
A stack of blank white sheets on a light base, with one red sheet pulled out to the side to flag the case that needs a decision.
AI & dev 9 min read

Supplier invoice entry: what AI reads well, and badly

An AI reads well what is printed plainly and badly what needs context. Here is where it is reliable, five rules for deciding who has the last word, and how to test on your own invoices.
Matte 3D illustration: a half-open white drawer with a lit red sphere rising from it, between two white cubes and two white spheres.
AI & dev 9 min read

Reactivating Old Clients When Your CRM Has Been Asleep for Two Years

A CRM asleep for two years hides deals. Here is where to start: sort first, three messages, a four-step calendar, and what an AI prepares while you approve.
White sheets slide along a conveyor into a white box, with a single red sheet, the missing document, hovering above it.
AI & dev 8 min read

Accounting firms: collect client documents without chasing ten times

Chasing a client ten times for one invoice is not inevitable. Here is the collection loop, the reminder cadence and the point where a person takes over.
Five white blocks lined up on a pale base, a single red block placed in front, showing the task to automate first.
AI & dev 8 min read

Accounting firms: the tasks that really automate

Five tasks weigh on an accounting firm’s time. Here is which ones an AI handles reliably, which need approval, and which to start with.
Matte 3D illustration on a light grey background: a stack of white letters, one red, sliding towards a white mailbox.
AI & dev 8 min read

Answering an Inbound Enquiry Fast, Even in the Evening

An enquiry left waiting goes cold. Here are the published orders of magnitude, a five-step workflow to reply the same day, and the part an AI prepares without deciding for you.
Matte 3D illustration on a light grey background: four white envelopes in a row, the last one red, beside a white hourglass.
AI & dev 8 min read

Following Up on a Quote Without Nagging: The Rhythm That Works

An unanswered quote is almost never a refusal. Here is the follow-up rhythm that holds, the structure of a useful message, and the part an AI drafts while you approve.
Matte 3D illustration on a light grey background: a white safe linked by a pipe to a cube, with a red padlock on the gate.
AI & dev 8 min read

Swiss FADP and AI: what to check before sending data to an LLM

Sending customer data to an LLM engages your responsibility under the Swiss FADP. Three data levels, five questions for the vendor and a checklist before going live.
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Product 8 min read

What AI Does Not Speed Up in a Software Project

AI speeds up writing code, not the rest of a project. Six steps that do not compress, what serious measurements say, and how to build an honest schedule.
Matte 3D illustration on a light grey background: a conveyor belt of regular white cubes, jammed by an irregular red shape at the machine entrance.
AI & dev 8 min read

Why Your AI Automations Fail on Real-World Data

An AI automation that shines in a demo degrades on your real data. Six break points, a four-step diagnosis method and the fixes to apply, in order.
Matte 3D illustration on a light grey background: a balance scale with an hourglass on one pan and a red cube on the other.
Product 10 min read

Fixed price or hourly billing: why we never bill by the hour

Time and materials or fixed price: who carries the risk, who benefits from going fast, and when a fixed price is a mistake. A comparison, a scoping method and five questions to ask before signing.
Matte 3D illustration on a light grey background: a shape-sorter box surrounded by white solids, and a red star, the only one that fits the opening.
AI & dev 8 min read

Choosing an AI Model for Your Business: The Criteria That Matter

Model leaderboards shift every six weeks. Here are the six criteria and the five-step method we use to choose an AI model that survives production, not just a demo.
Matte 3D illustration on a light grey background: a magnifying glass over a line of white bricks reveals one red brick.
AI & dev 8 min read

AI Coding Assistants: What Changes in Code Review

AI-generated code is almost always well formatted, which disarms a reviewer's usual instincts. Seven failure modes to know, and a method for calibrating review depth by risk.
Matte 3D illustration on a light grey background: a rack of five test tubes, two of them filled with red.
AI & dev 9 min read

Testing an AI System Before the Demo: A 5-Step Method

A successful demo proves nothing about how an AI system really behaves. Here is how to build a systematic evaluation before presenting it to a client or shipping it to production.
Matte 3D illustration on a light grey background: a stack of white and grey layers topped by a red layer with a white cross.
Product 8 min read

2026 Tech Stack for a Swiss MVP: The Choices and Their Cost

Frontend, database, authentication, hosting: the most boring stack possible is usually the right one for an MVP. Our choices, the alternatives we skipped, and what each one actually costs in 2026.
Matte 3D illustration on a light grey background: an iceberg with a small white tip above the surface and a much larger red mass below it.
AI & dev 8 min read

The Real Cost of an AI Feature in Production

The API price tag is almost never the real cost. Four cost layers make up an AI feature's production bill, and one of them usually outweighs the other three combined.
Matte 3D illustration on a light grey background: a panel with five switches, the first one switched on and red, the other four white.
GEO 8 min read

GEO for a Swiss SME: the first five fixes

A diagnostic method, five concrete GEO fixes ranked by impact and timeline, and when this work is not the priority for a Swiss SME.
Matte 3D illustration on a light grey background: a row of white binders with a single red one, singled out by a speech bubble.
GEO 8 min read

What an AI Says When You Search for an Accounting Firm in Geneva

A firm can rank first on Google and be absent from a ChatGPT answer about Geneva accounting firms, or the opposite. What comparable-market studies show, and how to test your own visibility.
Matte 3D illustration on a light grey background: a page made of grey lines, with one red line sliding out toward the viewer.
GEO 8 min read

How to Write a Page AI Engines Actually Cite

A page can rank well on Google and still stay invisible in ChatGPT or AI Overviews if none of its paragraphs can stand alone. Structure, factual density and a six-step method for writing citable pages.
Matte 3D illustration on a light grey background: a stack of white results covered by a large red block sitting on top.
GEO 8 min read

AI Overviews: Why Your Traffic Drops While Rankings Hold

Stable rankings, falling clicks. That is not a tracking bug or a penalty. How to diagnose the AI Overviews decoupling, and what actually works next.
Matte 3D illustration on a light grey background: two interlocked rings, one white and one grey, with the shared area in red.
GEO 9 min read

GEO vs SEO: What Changes and What Does Not

SEO ranks you inside a list of results, GEO gets you quoted inside an answer already written. What changes between the two disciplines, what stays the same, and seven steps to align them without a rebuild.
Matte 3D illustration on a light grey background: white cards fall into a funnel and a single red card comes out.
GEO 9 min read

How ChatGPT Chooses Its Sources: What We Actually Know

Ranking well on Google is not enough. Here is how ChatGPT sorts your questions, fetches its sources, and, more often than not, ends up citing no one at all.
Matte 3D illustration on a light grey background: two frames side by side, one empty, the other filled with content blocks including a red one.
GEO 8 min read

Server-Side Rendering and AI Crawlers: The JavaScript Trap

Google executes your JavaScript, ChatGPT does not. GPTBot, ClaudeBot, and PerplexityBot only read the raw HTML the server returns: JavaScript content can stay invisible to them, even while ranking well on Google. How to check and fix it.
Matte 3D illustration on a light grey background: a white half-circle gauge with a red needle.
GEO 8 min read

Measuring AI Search Visibility: A Practical Tracking Method

Ranking third on Google says nothing about what ChatGPT tells a prospect. Here is the method and the sheet to track your AI visibility, month after month.
Matte 3D illustration on a light grey background: a tower of white and grey blocks resting on a red base that acts as its foundation.
Product 8 min read

SEO in the Architecture: Building an MVP That Gets Found

SSR or CSR, URL structure, internal linking, AI crawlers: the architecture decisions that decide whether an MVP is ever found, on Google and inside answer engines, and when it is better not to worry about this yet.
Matte 3D illustration on a light grey background: a row of white books from which a mechanical arm lifts out a red book.
AI & dev 7 min read

RAG in 2026: What Still Holds and What Got Replaced

Long context, agents, cost math: in 2026 the RAG versus context window debate is framed wrong. What actually got replaced, what still holds, and the method for choosing right on an SME project.
Matte 3D illustration on a light grey background: a white cube, sphere and cylinder each carrying a tag, one of them red.
GEO 8 min read

Which Schema.org Types Actually Matter for AI Answer Engines

Rich results and AI citation follow different rules. The decision table for which Schema.org types matter to ChatGPT, Perplexity and Claude, with a JSON-LD example and a five-step method.
Matte 3D illustration on a light grey background: a white chain whose central link, in red, is breaking apart.
AI & dev 8 min read

AI Agent in Production: What Breaks First

An AI agent that passes every test can still break in production for five specific reasons, almost never tied to the model itself. The checklist to catch them before launch.
Matte 3D illustration on a light grey background: three small white robots queuing in front of a half-raised red barrier.
GEO 8 min read

GPTBot, ClaudeBot, PerplexityBot: Block or Allow?

GPTBot protects training, OAI-SearchBot feeds ChatGPT answers: mixing them up loses visibility without gaining protection. Here is how to decide, crawler by crawler, with a working robots.txt configuration.
Matte 3D illustration on a light grey background: a small robot in front of a signpost whose red arrow points to a stack of documents.
GEO 8 min read

llms.txt: a practical guide and its real limits in 2026

A well made llms.txt takes an hour to write. Here is how to structure one, a real example, and the 2026 data that honestly shows what it changes and what it does not.
Matte 3D illustration on a light grey background: a stack of white cards with one red card pulled out, the one that gets picked.
GEO 8 min readFeatured

GEO: getting cited by ChatGPT, Perplexity and AI Overviews

A share of searches no longer ends in a click. Here is how answer engines pick their sources, the six levers worth pulling, and how to measure progress without paid tooling.
Matte 3D illustration on a light grey background: two groups of white blocks joined by a red piece that bridges the gap.
AI & dev 7 min read

Forward Deployed Engineer: the engineer who replaces the consultant

An engineer who starts from the problem rather than the ticket, and ships software to production rather than a recommendation. What the role covers, and when it is the wrong choice.
Matte 3D illustration on a light grey background: a cascade of white dominoes ending on a final red domino.
Product 7 min read

Shipping a product in 90 days: what AI changes, and what it does not

The figure sounds impressive, so it deserves taking apart. What AI genuinely accelerates in a project, what it leaves untouched, and the three client-side conditions for holding the pace.